Steve Purvis
With over 10 years of experience in digital marketing, I specialize in PPC advertising on Google, Amazon, Walmart, Bing, and Facebook. I’ve worked with local businesses, franchise locations, and small global ecommerce brands, helping them scale their online presence, maximize ad performance, and drive revenue growth.
On this site, you’ll find my resume, along with insights and real results from some of the Google Ads, YouTube Ads, and Amazon campaigns I’ve managed—totaling millions of dollars in ad spend. I’m passionate about helping brands get the most out of their marketing budget while leveraging the latest tools and AI-powered strategies to stay ahead of the competition.
Take a look around, and if you’d like to connect, feel free to reach out!
Oviedo, Florida – U.S.A.
[email protected]
407-701-7045
www.linkedin.com/in/stevepurvis
Availability (Remote):
Full-time
Part-time
Contractor
Professional Summary
Digital Marketing Strategist & Paid Ads Specialist with over 10 years of experience managing and optimizing digital marketing campaigns. Proven ability to scale revenue, improve ad performance, and generate high-quality leads through data-driven strategies. Experienced in Google Ads, Amazon Ads, Facebook Ads (until 2021), Walmart Ads, Microsoft Bing Ads, and multi-channel lead generation.
Professional Experience
Google Ads Account Manager
O-P-M Inc. (redacted) – Google Partner Agency – Healthcare Industry
Reference: Owner’s Phone Number is Available Upon Request
March 2015 – Present | Remote - 10 Years
Assist with the management and optimization of 120+ Google Ads accounts with a combined $3.4M annual ad spend.
Create and refine ad campaigns, including headlines, descriptions, site links, callouts, locations, and keyword strategies.
Maintain Google Partner status by ensuring optimization scores stay above 70%.
Conduct A/B testing to improve ad performance and conversion rates.
Monitor and resolve ad disapprovals, billing issues, and automated asset inconsistencies.
Execute monthly strategic projects to enhance campaign performance.
Part-time contract role.
Head of Digital Marketing & E-Commerce (Amazon & Shopify)
Discovery Pharma (formerly El Rose Labs) - Healthcare Industry
Reference: CEO’s Phone Number is Available Upon Request.
September 2014 – October 2023 | Hybrid - 9 Years
Note: This data is being shared with permission from the CEO of Discovery Pharma.
Launched Discovery Pharma’s Amazon sales channel, scaling revenue to $1.3M+ annually.
Managed a $220K annual advertising budget across Amazon, Google Search, Google Shopping, Google YouTube, Walmart, Facebook (until 2021), and Microsoft Bing.
Achieved top 10% ranking among all Amazon third-party sellers.
Note: There were about 2.3 million active Amazon sellers at the time.
Developed a full-funnel email marketing strategy, generating 10K+ leads through a free eBook campaign.
Competitive Analysis & Market Research using tools like Helium 10, Zoof, Keepa, Google Trends, etc.
Amazon Listing Optimization using Helium 10.
Spearheaded multi-channel lead generation campaigns, including Facebook promotions and direct mail outreach.
Involved in the creation and branding of Molleave, positioning it as a cost-effective competitor to Conzerol.
Launched new skincare products, including Vitamin C Serum and Retinol.
Navigated complex challenges such as FDA compliance, advertising regulations, and logistics.
Turned around a failing Google Ads strategy, working closely with the CEO and owners to move from $20K/m in losses to profitability.
Reason for Leaving
The company ceased operations due to new FDA regulations impacting its primary product line.
Digital Marketing Strategist | Small Business Consultant
Local Clickz LLC (Self - Employed) July 2006 - September 2014 | Hybrid
Managed Google and Bing Ads for local chiropractors, optimizing for lead generation and ROI.
Designed and launched high-performing text and display ads.
Provided SEO optimization and website management for clients.
Performed A/B testing to improve ad performance and conversion rates.
Conducted client strategy meetings, delivering performance reports and marketing insights.
Keyword Research
Competitive Research
Education
University of Central Florida
Bachelor of Science
Specialization in Marketing & Letters | Minor in Computer Information Technology
This is a multidisciplinary degree integrating marketing, business, philosophy, social sciences, and computer science. Developed strong critical thinking, communication, and problem-solving skills.
St. Petersburg College
Associate of Arts in Mass Communications, Mathmatics and Computer Science
Graduated with Honors
Certifications
Skills & Expertise
Google Ads (Search, Display, Shopping, YouTube)
Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display)
Multi-Channel Digital Marketing (Google, Facebook, Bing, Amazon, Walmart)
Amazon SEO & Conversion Rate Optimization (CRO)
A/B Testing & Performance Analytics
Email Marketing & Lead Generation
Marketing Strategy & Competitive Analysis
Google Partner Program Management
Website Building & Maintenance
Currently Exploring
AI-Powered Ad Optimization
Video Ads Creation Utilizing AI Tools
National and Geo-Targeted CTV Streaming Video Ads
ChatGPT & AI Copywriting for Ads & SEO
AI Analytics & Predictive Campaign Performance
Automated Lead Generation & AI-Based Audience Targeting
Portfolio
O-P-M Inc. - Agency - (Redacted) - Google Partner Agency - Healthcare Industry
I've been working in 120+ Google Ads Accounts for over 10 years. This represents ad spend for the last year. This is a part-time position and is being shared with permission from the owner of the company.
All data about Discovery Pharma is being shared with permission from the CEO of Discovery Pharma. The company was recently shuttered.
Main Google Ads Account - Discovery Pharma
Secondary Google Ads Account - Discovery Pharma
In 2016, Google changed its ad policies. This forced a change in the way we were running ads. The new approach kept us in business for about 18 months and allowed us to move to Amazon. My strategy involved using Google, Facebook and email marketing.
Amazon Ads Account - Discovery Pharma
I managed their ad account from the beginning to the time of closing.
These images only show earnings based on ad performance. In their final year on Amazon the total gross revenue was $1.3M+.
Amazon Ads - Discovery Pharma
In 2017, we started strong, dominating the market with our ads. However, once our competitors took notice, they quickly stepped in. It took some time, but eventually, the playing field leveled out.
Microsoft Ads - Discovery Pharma - Started Ads in 2017
Unfortunatley, I was only able to pull a report for 2022. We were never able to spend much on Microsoft ads because of low search volume. I would say I spent somewhere around $70K since 2017.
Walmart Ads - Discovery Pharma - Started With Ads in 2019
Search volume was very low.
